If likes don't matter: Building a strategy for authentic social media

 


f social media algorithms prioritize authenticity more than engagement, the marketing strategy should genuine, transparent, and also value driven content over attention grabbing tactics. Here I am trying to explain some details about this with the focus on general social media marketing principles:

• Prioritize story telling over sales pitches: you can share real stories that about your brand mission, vision, challenges or customer impact over a polished ads. For example a skincare brand can post testimonials from the real users and discussing their skin struggles, but avoid overly edited visuals or exaggerated claims.

• Give as a community member: you can participate in conversations but not like a marketer, like a peer. You can join discussion on the relevant trending topic related to your industry and also respond to comments with personalised non salesy replies.

• Showcase behind the scenes content: you can post unfiltered behind the scenes content about your business like team meetings, product development, or even mistakes also. For example a small Bakery video of a failed recipe attempt Instagram stories with the explanation to humanize the brand.

• Encourage user generated content: you can invite your customers to share their experiences with your brand and also regarding them with recognition. For example if you run A Travelling the you can ask your followers to post unedited photos from their trips with a branded hashtag.

• Focus on educational or inspirational content: you can create a content that contain informations or also uplift without direct call to action. A Fitness brand can be a trusted resource rather than a seller, if they share free workout tips or mental health advice etc to their followers.

• Be transparent about intentions: you should explain or disclose when the content is sponsored or brand related. It can build trust.

• Tailor content to platform culture: you should research about each platform's unique tone and user expectations. For example on LinkedIn, you can share professional insights or case studies, on Twitter/X use concise or thought- provoking posts. Remember authenticity means sitting the platform's vibe naturally.

• Measure success beyond matrics: track qualitative feedback like meaningful comments, messages, or community sentiments. You can use tools like social listening to know how authentic your brand feel to your audience.

This pivot can build long term trust and also loyalty. If you are looking for more advanced to strategies to Boost Your brand on social media you can consider partnering with the social media marketing experts. Remember the content should alighn with authenticity and must focus on algorithm to fostering deeper connections.

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