Platform that gives you the best ROI for your business and and way to measure it

 


I think Instagram just one of the best option you can consider specially for economics, here is why. Instagram can offer high engagement and also versatile advertising option. For B2B you can consider LinkedIn also. Below I will try to explain some details about it.

• Instagram: Instagram's visual focus and features can drive strong interaction rates. And it is ideal for customer brands in fashion, food, travel and also lifestyle or effective for other sectors. It offers multiple ad formats and also 70% of brands reporting, they can get better ROI some influencer campaign. It can boost ROI for e-commerce in app shopping and product purchase.

• LinkedIn ( B2B): It is best for professional services, tech, and also for recruitment. 80% of B2B social media leads come from LinkedIn. It's high cost per click offer quality leads.

• Facebook: Facebook can offer strong broad reach and also retargetting, especially it focus on 35+ audiences. It is cost effective for eCommerce and also local businesses because of it's lower CPC.

• YouTube: you can use it for long content and also brand awareness. It can offer ROI more than TV ads for some brands. And it is best for businesses with video expertise.

You should chose the right platform with your target audience, goals and also content strenght.

How to measure social media ROI

• Define goals and metrics: track your reach, impressions, and follower growth. You should monitor engagement rate such as likes, shares, comments.

• Track cost: set a budget that should include ad spend, content creation, tools and also labor. For example: 1000 ad budget + 500 content creation = 1500 total cost.

• Calculate ROI: formula: ROI (%) = [( revenue - cost) / cost] × 100

Example: (2000 revenue - 1500 cost) / 1500 = 33.3% ROI.

You should compare it across platforms to identify the best performer.

• Use tools for tracking: use platform Analytics such as Instagram insights, LinkedIn campaign manager. You can also use third party tools such as Hoot suit, Sprout social etc.

• Optimize and benchmark: you should compare ROI, and you can test variables to improve your performance. You can adjust underperforming campaign by regular monitoring.

You can also consider experts and marketing agency like Hollyminds Technologies. It can help you to get the best ROI with suitable platform for your business. Are you ready get the best result?

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