The main reasons marketers struggle with driving leads and conversions on LinkedIn

 


Here I am try to explain something about, why marketers sometimes flop at driving leads and conversion on LinkedIn. As you all know LinkedIn is a very effective platform for B2B, but one thing it's not a magic button. There are the main reason of flop at driving leads and conversion on LinkedIn:

Chasing quantity over quality

Marketers may do more and more generic ads for also content to hit big numbers but LinkedIn audience are very Choosy. So focus on quality. If you are not a target oriented decision makers with the relevant messaging, you are going to lose your budget. You can narrow down by job title, industry, or also company size with the tool like LinkedIn's campaign manager.

Weak or spammy engagement

Do not do spamming in mail with salesy pitches or also posting clickbait that doesn't deliver value. Because LinkedIn users always want thought leadership, they doesn't like salesman vibes. You can engage with insights, such as sharing a case study or joining group discussion authentically.

Not owning their brand

Your company page should genuine and valuable to build trust. If you are page has no clear brand story, or inconsistent posting, that can make you forgettable. So what you can do that fill out every section, use professional high quality visuals and also post consistently like2-3 times a week works.

Ignoring the funnel

LinkedIn is best for mid-to-late funnel leads, but don't know why some marketers treated like a top of funnel awareness platform only. If you are not use lead generation forms for also retardating website visitors, you are missing conversions.

Understanding Analytics

You should track matrics like click through rate(CTR) and also cost per lead (CPL). LinkedIn'S analytics can show you what's working for your brand. So you can adjust campaigns based on data.

Pro tip: you can mix organic content such as thaughtful posts, articles with paid ads like sponsored content, Inmail for a better ROI.

You are ready to take a professional help to get more leads and conversions, you can consider partnering with LinkedIn marketing experts, they can help you to do it effectively and save your time. If you know more tips about LinkedIn marketing, just drop it down, let's swap tips!

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